A moment in the sun is predestined, the experience of encountering is noteworthy. Lurching along the coastline from Naples, the road to Positano is peppered with sensations even for the unfazed. This remarkable “detour’ from my intoxicating thought train acts as a palate cleanser, a yank into the present moment albeit fragmented as I throw my weight to the left to avoid a fate to the right undetermined where teetering highway gives way to staggering cliff as the sea churns beneath.
The view alone of Positano could sink ships. Jewels of an Italian Vernacular tumble elegantly down to a small crescent form pebbled beach licked by the Mediterranean Sea. The first sight of this Neapolitan dream slices through time and space forever in my memory. As if chosen by the mythological creatures for which it is eponymously named, Le Sirenuse is far more than a spectacular seaside escape. The historic 18th century villa turned hotel in 1951 has remained in the Sersale family for over two centuries. Originally a summer home of the noble Neapolitan family, Le Sirenuse as a family affair is all the more alluring.
Bubbling from the foundation of Le Sirenuse, overseen by its gracious hosts Antonio Sersale and his wife Carla, is the invitation for la dolce vita, of the Fellini variety and impossible not to partake in. The spectator makes the picture, tourists convert to purists and the vines become blissfully entangled in the vitality of the bougainvillea and the lush squeeze of the lemon trees. Impeccably appointed antiques and family heirlooms/objets d’art rub up against site specific contemporary art commissions i.e. Sirenuse Art Projects, binding the storied past to the present scene in the most surprisingly seductive interplay.
Without a bone of pretense Antonio and Carla welcome creation, engaging in the most exciting form of collaboration, free rein, choose your own stallion. The artist’s edit, a clear identity and choice rendezvous with design, symbolism embedded, is personified in Carla’s Emporio Sirenuse. Implicitly magical, Le Sirenuse Positano signature ready-to-wear collection lays claim to another reality. Here I am on the grounds of fantasy. There is always more to be said, more to be felt, please intuit.
Giuseppe Ducrot, Franco’s Bar, Le Sirenuse;
On Pari Dust: Le Sirenuse Positano Sultana floral-embroidered silk kimono dress, Yael Sonia suspended pearl swinging circles earrings, Ancient Greek Sandals in braided leather
On Daniele: Le Sirenuse Positano Men’s Collection
Matt Connors, Continuous Color Circuit (Columns), for Positano, Le Sirenuse;
On Pari Dust: Le Sirenuse Positano Bella Diefenbach dress in ice, rattan visor, Yael Sonia suspended pearl swinging circles earrings
On Daniele: Le Sirenuse Positano Bella Diefenbach dress in red, Le Sirenuse Positano logo cap
Alex Israel, Amalfi Dr., Le Sirenuse;
On Pari Dust: Le Sirenuse Positano Lucy Aretusa motif cotton shirt dress, Yael Sonia suspended pearl swinging circles earrings, Ancient Greek Sandals in Thais Links leather
On Daniele: Le Sirenuse Positano classic logo tee
Karl Holmqvist, Franco’s Bar, Le Sirenuse;
On Pari Dust: Le Sirenuse Positano Ira lavender bikini, Yael Sonia suspended pearl swinging circles earrings
On Daniele: Le Sirenuse Positano x Luke Edward Hall Face’s Hawaiian shirt
Photographs by Job Piston
Models: Daniele Palumbo & Pari Dust